…no, not how much is art worth. (Well, in this case, it could be fun to try and figure out.) Today, we’re giving you a sneak peak into Peyton’s process in the development of a commissioned art piece for one of our clients created by the talented artist, James Verbicky.
When designing for a client, it's more than just selecting art, or furniture, or even a color palette. It's about knowing your client, yet staying true to your gut instinct as a designer. It's also about persistence and devotion to an idea, which can inevitably spark beautiful collaborations. Peyton gives us insight into how she approached this particular project:
"I encouraged the client to buy artwork in his travels or perhaps consider creating something custom for their space. The client wanted to incorporate either elements of technology or currency to reflect the primary focus of their business. So I hit the ground running scouting a variety of different artists who could build the piece without being overly obvious or too abstract that viewer lost focus of the media.
Knowing my style and love for simplified, sculptural and contemporary art, I have to thank Craig Page for (literally) dragging me away from my desk to see Verbicky's work in person."